LIVA

This topic is different from my usual writing, but it is something that many of us, myself included, often contemplate: the origins of...

Account-based marketing (ABM) is a type of B2B marketing strategy that focuses on targeting specific accounts and personalised outreach...

B2B B2B marketing (Business-to-Business Marketing), is a type of marketing strategy that focuses on selling products or services to other...

Marketing plays an essential role in a business and is a big part of its growth. This means, there should be a lot of money to be made in...

Worldwide, online advertising is now a $602B* industry and projected to reach $876B by 2026. For the first time ever, digital ad spend is...

So here is the thing with A/B tests: First of all, they are a great way to understand whether you are doing something right or wrong. You...

You are not a failure, just because other people didn’t see the talent & genius in you: Walt Disney: He was fired from the Kansas City...