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Digital Transformation - The Marie Kondo Way

I just had an amazing chat with David Kolb from the HiveMind Network. Our conversation spanned the breadth of design thinking and digital transformation, and a fascinating insight emerged. 💡

We talked about how in every country (even narrowing it down to industry), the approach towards digital transformation is different, with some being more open to change than others. Some countries adapt to change quickly, while others require multiple lengthy processes to change.


I mentioned to David how I always joked in my previous contracts "When it comes to digital transformation, especially for venerable institutions steeped in legacy, I like to pull a Marie Kondo."


🤔 What does this mean❓


Well, Marie Kondo is a Japanese decluttering expert who teaches people to only keep things that spark joy. When it comes to digital transformation, I think it's important to take a similar approach: Taking a step back, assessing the current state of the company, and asking ourselves what really brings value.

What processes and systems are still serving us, and what can we let go of? Aka: The old, outdated, and inefficient processes and systems that are holding us back.


✨ We need to create a digital workplace that is simple, streamlined, and easy to use for everyone. ✨


Of course, this is easier said than done. For well-established companies with a long history of business, it can be difficult to let go of (or change) the old ways of doing things.

It's crucial to recognise that digital transformation isn't merely a technological shift. It's a reimagining of how we operate and deliver value, both to our customers and within the very fabric of our business.


📝 Here are a few tips for using design thinking to drive digital transformation in your organisation:


1️⃣ Start with empathy. What are the needs and wants of your customers and employees? What are their pain points?

2️⃣ Reframe the problem. Once you understand the needs of your customers and employees, you can start to reframe the problem you're trying to solve. This may involve breaking it down into smaller, more manageable pieces.

3️⃣ Generate ideas. Brainstorm as many possible solutions to the problem as you can, no matter how crazy they seem. The more ideas you have, the better.

4️⃣ Prototype and test. Build prototypes of your solutions and test them with your customers and employees. This will help you to refine your ideas and ensure that you're on the right track.

5️⃣ Implement and iterate. Once you've found a solution that works, implement it and continue to iterate on it based on feedback from your customers and employees.


Digital transformation is a journey, not a destination.


What are your thoughts on digital transformation? What are the biggest hurdles within your business?


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